LOUNGE: EXP WEEKEND
BY IDENTIFYING THE OPPORTUNITY TO BUILD ON OUR SUCCESS IN MENS UNDERWEAR TOPS AND BOTTOMS, I LAUNCHED THE EXPRESS MEN’S LOUNGE COLLECTION. YEAR ROUND ‘GO-TO’ FAVORITES IN ATHLETIC FLEECE SILHOUETTE INCREASED QUARTERLY AND Y.O.Y. SALES, AND SHOWCASED OUR BRAND’S COMMITMENT TO ELEVATED BASICS FOR OUR LOYAL CUSTOMER.
MODELED HERE BY STEPHEN ‘WONDERBOY’ THOMPSON - THEN RANKED UFC’S #1 WORLDWIDE - THIS COLLECTION PROVES THAT LUXE COMFORT IS NOT ONLY TOUGH BUT VERSATILE.
COLLECTION HIGHLIGHTS
UNDERWEAR
NOT SO BASIC BASICS. BY ELEVATING FABRIC, FUNCTION AND FORM THE UNDERWEAR PROGRAM OUTPACED GROWTH COMPANY WIDE IN 2020.